T-IPS (Branding & Prototype)
Tips (Trip-ips) is a project that illustrates what can be achieved when design meets science and tech. As of right now, there is not one streamlined website that gets to know you and assesses the best places for you to travel to, we aim to be the first and best one in the business. At the core of this company, we value and hope to incorporate security, accuracy, community, accessibility, convenience, and of course, travel to the website. With two members of this team specializing in data science and the other two in UX and Graphic Design, the website gives our guests a clean, easy-to-navigate interface that works hard so they can do more relaxing and less stressful.
As the graphic designer of the team I was able to create the presentation, logo, style guide, and help assist the UX design and construct the almost entirely functional prototype of the website we intend to build.
We wanted the website to create a sophisticated and elegant look while maintaining an easy-to-use navigation. At the center of all of our actions was accessibility. The colors and fonts I chose were all intentionally accessible as well as a lot of the other design features located on the prototype. A great accessibility feature I created was Skai, a personification of the work that the data scientist on this team did. Skai is the artificial intelligence assent that can help navigate the website as well as learn the user's habits in order to offer our guests the most positive experience every time. Skai is always learning so our application is always growling.
